November 19, 2009
We encourage you to read this Policy before using our Site. By using the Site, you agree to the terms and conditions of this Policy. If you do not agree to the terms and conditions of this Policy, please do not use the Site.
1. Information AlFa Holdings Gathers Through the Site.
AlFa Holdings gathers two basic types of information through the Site: “Personal Information,” information from which an individual can be identified, and “Aggregate Information,” from which an individual can not be identified.
a. Aggregate Information. When you visit and interact with the Site, AlFa Holdings and third parties with whom AlFa Holdings contracted to provide services to AlFa Holdings, may collect anonymous information from three sources: server log files, cookies, and “pixel tags”.
i. Server Log Files. Your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. We use the IP addresses of all Visitors to calculate Site usage levels, to help diagnose problems with the Site’s servers, and to administer the Site. We may also use IP addresses to communicate or to block access by Visitors who fail to comply with our Terms of Service. Collecting IP addresses is standard practice on the Internet and is carried out automatically by many web sites.
iii. Pixel Tags. The Site may use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) to compile aggregate statistics about Site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened.
b. Personal Information. You are not ordinarily required to register or provide Personal Information in order to access our Site, though certain functionalities (such as a membership program, through which purchasers of products may receive discounts on online purchases) may require registration. We collect Personal Information from you only when you voluntarily provide it to us – for example, in contacting us through the Site, answering surveys and polls, entering contests, sweepstakes, raffles and similar promotions, signing up for email updates and announcements concerning our products and special promotions, and purchasing AlFa Holdings merchandise. Personal Information may include your contact information (such as your name, postal address, telephone numbers and/or email address), as well as your payment information, such as credit card number and expiration date (“Payment Information”), which we collect if you wish to purchase any product or service made available through the Site (“Transaction”).
2. Use and Disclosure of Information AlFa Holdings Gathers Through the Site.
a. Personal Information. We may use your Personal Information in any of the following ways.
i. Communications. We encourage Visitors to contact us with questions and comments. Personal Information may be used in order to respond to your questions and comments.
ii. Business Purposes. We may also use your Personal Information for internal business purposes, such as analyzing and managing our businesses. The Personal Information you provide through the Site may be combined with other information you provide to AlFa Holdings (via online or offline means), with demographic information and other information that is publicly available, or with other information about you that AlFa Holdings may otherwise obtain online or offline.
iii. Transactions. When you take part in a Transaction through the Site such as purchase AlFa Holdings merchandise, we may collect Payment Information from you related to such Transaction as well as other Personal Information such as a shipping address so that we can send you the products you have purchased. We may use your Personal Information or Payment Information in order to complete the Transaction and, if applicable, to fulfill your purchase. We may also provide such Payment Information to third parties as necessary to complete your Transaction (for example, to process your credit card).
iv. Sweepstakes, contests, raffles and other promotions. We may operate sweepstakes, contests, raffles and similar promotions through the Site that may require online registration (which may include name, email, user ID and password). We typically ask you for certain Personal Information when you enter and, if applicable, win a sweepstakes, contest, raffle or similar promotion. We may share this Personal Information with third parties sponsors of such sweepstakes, contests, raffles and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contest, raffle or promotion. You should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through the Site, as they may contain additional important information about AlFa Holdings or a sponsor’s use of your Personal Information. To the extent that the terms and conditions of such rules concerning the treatment of your Personal Information conflict with this Policy, the terms and conditions of such rules shall control.
v. Special Promotions and Product Information. In addition, AlFa Holdings may use your Personal Information to provide you with email updates and announcements concerning our products and special promotions. You may opt-out of receiving these messages from us at any time (see “Updating Your Information and Contacting Us.” below).
vi. Critical Communications. From time to time we may use your Personal Information to email you important information regarding the Site, your Transactions, or changes to our terms, conditions, and policies (“Critical Emails”). Because this information may be critical to your use of the Site, you may not opt-out of receiving these emails.
vii. Third Party Service Providers. We work with third parties who provide services, including web site hosting, credit card processing, data analysis, newsletter services, promotional activities, and other administrative services. We may share your Personal Information, including your Payment Information, with such third parties for the purpose of enabling such third parties to provide such services.
viii. Miscellaneous. Finally, we may disclose your Personal Information if we believe that we are required to do so: (i) by law; (ii) to comply with legal process or governmental requests; (iii) to enforce our Terms of Service; (iv) to protect our operations; (v) to protect the rights, privacy, safety or property of AlFa Holdings, you or others; and (vi) to permit us to pursue available remedies or limit the damages that we may sustain.
b. Aggregate Information. We analyze Aggregate Information in order to enhance web site security, track the popularity of certain pages of the Site, the success of our email notifications, traffic levels on the Site and other usage data, all of which helps us to provide content tailored to your interests, improve the Site and related services and to otherwise enhance your experience on the Site. We may share Aggregate Information with Affiliated Entities and other third parties.
3. Other Important Notes Regarding Our Privacy Practices.
a. Special Note for Parents. AlFa Holdings takes seriously its obligations under the Children’s Online Privacy Protection Act concerning the collection of Personal Information from individuals under the age of thirteen (13). The Site is not directed at children, and we request that children under the age of 13 not provide Personal Information through the Site.
b. Security. We have security measures and tools in place to help protect against the loss, misuse, and alteration of the information under our control. Any time you provide us with your credit card number, that credit card number is transmitted to us by your browser in an encrypted format using industry-standard, SSL (secure socket layer) encryption. No method of transmitting or storing data is completely secure. As a result, although we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us through or in connection with the Site. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with “Updating Your Information and Contacting Us.,” below (note that physical mail notification will delay the time it takes for us to respond to the problem).
d. Assignment. We reserve the right to transfer any and all information that we collect from users of the Site to a third party in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of AlFa Holdings’ assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).
4. Updating Your Information and Contacting Us.
AlFa Holdings has procedures in place to keep your Personal Information accurate, complete and up to date for the purposes for which it is collected and used. You may review the information we have collected and where appropriate you may request that it be corrected. We also provide you with you several options for reviewing, correcting, updating or otherwise modifying information you have previously provided by logging into your account:
1. You may email us at: http://AlFaHoldings.net/contact-us
2. You may call us at 1-626-408-ALFA
3. You may send mail to the following postal mail address:
Industry and Consumer Affairs
Los Angeles, CA 91740
Please clearly indicate the information that you wish to review or have changed. We will endeavor to comply with your request as soon as reasonably possible.
Note that despite any removal of or change to Personal Information requested there may also be residual information that will remain within our databases and other records, which will not be removed or changed.
From time to time, we may ask you to indicate whether you are interested in receiving emails and other information from AlFa Holdings. If you elect to receive these communications, we will occasionally send you emails or other information that match your requests and offer you promotions and coupons.
If at any time you wish to stop receiving these email communications from us, please just let us know by emailing, calling or writing to us using the contact information listed above in “Updating Your Information and Contacting Us.” or by using the unsubscribe feature in the email you received. Please indicate that you wish to stop receiving email communications from AlFa Holdings.
In addition, we do not disclose your Personal Information to third parties for the third-party’s direct marketing purposes if we have received and processed a request from you that your Personal Information not be shared with third parties for that purpose. If you would like to submit such a request, please just let us know by emailing, calling or writing to us using the contact information listed above in “Updating Your Information and Contacting Us.”. Please indicate that you request that AlFa Holdings not disclose your Personal Information to third parties for direct marketing.
6. Changes to This Policy. We reserve the right to change this Policy, and any of our policies or procedures concerning the treatment of information collected through the Site, without prior notice. You can determine when this Policy was last revised by referring to the “Last Updated” legend at the top of this page. Any changes to our Policy will become effective upon posting of the revised Policy on the Internet, accessible through the Site. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Policy.
This Policy represents the sole, authorized statement of AlFa Holdings’ practices with respect to the collection of Personal Information (defined below) through the Site and AlFa Holdings’ use of such information. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the Platform for Privacy Preferences or “P3P”) shall have no legal effect, do not bind AlFa Holdings, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.
This Policy Copyright © 2013 AlFa Holdings. All rights reserved. Subject to change without notice.